The non-personally identifiable information we collect may include as an example, IP address, browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity.
We may use your Non-PII (“Information”) for the following general purposes: enhancement of our services, marketing, and to more effectively match advertisements and website content to your interests. Click on the link for more detailed information.
We may share your Information with third party service providers we have contracted with, ValueClick, Inc. and its subsidiaries and affiliates, including ValueClick Media (“Value Click Entities”), third party marketing partners, business partners and our clients.
You may regulate the collection of your Information through your browser settings or use of "opt-out Cookies". Click on the link for more detailed information.
We use reasonable and appropriate security measures to protect your data.
As part of our on-going efforts to ensure the best possible experience for all recipients of ValueClick Media advertising, we may use log files, web beacons and cookies to collect data from browsers, advertiser and third party sites (“Sites”) to aggregate Information. The Information collected is used for marketing purposes, enables us to determine which advertisements perform well, allows us to more effectively match advertisements and website content to your interests, assists us in improving the operation of our services, helps us to maintain the quality of our services, enhances our services to our business partners and clients and enables us to provide general statistics to our business partners and clients regarding use of ValueClick Media’s services.
“Log files” track actions occurring on Sites and collect data including your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.
"Web beacons" are electronic files used to track your navigation of a website or collection of sites, the completion of transactions, submittal of applications and browsing behavior.
There are two classes of Cookies based on how long they remain on your system: (i) “Session Cookies” are used only during your visit to the Sites and are erased once you close your browser, and (ii) “Persistent Cookies” remain on your browser for 2 years from your last visit to the Sites and enable us to remember you on subsequent visits to the Sites and provide more relevant content to you on such Sites.
A useful resource on understanding Cookies may be found at https://www.allaboutcookies.org.
In the event that ValueClick Media is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your Information is treated, transferred, or used.
ValueClick Media also offers “opt-out Cookies” to block the placement of future ValueClick Media Cookies on your system for 10 years from the time you opted out. If you have multiple internet browsers or users on the same computer, you will need to perform the opt-out operation for each browser and/or user. If you or your privacy software deletes the opt-out Cookies from your computer, you will need to repeat the process.
Install the ValueClick Media Opt-Out Cookies
Please note that the above link for opt-out Cookies is only applicable to ValueClick Media and not any other ValueClick company website. Also, please note that use of the opt-out Cookies will affect our ability to provide you content and advertisements that will more effectively match your interests and may prevent us from controlling the frequency with which you may view any particular advertisement. Please report any problems related to the opt-out process to email@example.com.
The European Union ("EU") maintains strict privacy laws. These rules differ significantly from the laws of the United States of America (“US”). To reconcile these differences, the US and the EU have created a safe harbor (“Safe Harbor”) that defines mutually acceptable privacy operations. For more information see www.export.gov/safeharbor.
ValueClick Media is a member of the Network Advertising Initiative (“NAI”). The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. For more information, please visit www.networkadvertising.org.
ValueClick Media employs appropriate measures to ensure the security of all Information and We routinely evaluate our practices to identify security threats or opportunities for the improvement of our services. No transmission of information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure, and other factors may compromise data security. You acknowledge and agree to assume this risk when communicating with us.
ValueClick Media is very sensitive to the issue of the privacy rights or children. ValueClick Media Websites and services generally are neither developed for, nor directed at, children.